Jan 6, 2025
Transaction Announcement
CALGARY, AB – January 6, 2026. Galea Capital, a corporate advisory and investment firm specializing in corporate finance, is pleased to announce that it served as exclusive advisor to Trueman Distribution Ltd. (“Trueman” or the “Company”) on its successful sale to Freedom Pet Supplies (“Freedom Pet”), a portfolio company of Novacap. The transaction closed in December 2025.
Trueman Distribution has operated for over 30 years in Western Canada and was formed through the merger of two established pet product distributors. Over time, the Company has grown to become one of the leading wholesalers of pet food and pet products in the region.
Operating from its headquarters in Calgary, Trueman provides comprehensive distribution services, including traditional wholesale distribution and specialized third-party logistics (3PL) solutions tailored to the pet product industry. Trueman’s strong market position, extensive product portfolio, and logistics capabilities made it an attractive strategic acquisition for Freedom Pet’s national expansion strategy.
Freedom Pet Supplies, backed by Novacap, is building Canada’s leading independent pet product distribution platform through a series of strategic acquisitions. The addition of Trueman Distribution significantly strengthens Freedom Pet’s presence in Western Canada and expands its service offering to include specialized 3PL capabilities. The transaction represents a compelling strategic fit, combining Trueman’s regional market leadership with Freedom Pet’s national platform, resources, and growth infrastructure.
Galea Capital acted as exclusive sell-side advisor. The transaction reflects ongoing consolidation within the pet product distribution industry, as well-positioned regional operators align with well-capitalized platforms to expand market presence and enhance operational capabilities.
For more information on the transaction, you can find the press release here.